Sarah Balzer

A creative storyteller and strategic marketer, bringing unique, bright content that boldly connects with audiences.

Storytelling in motion.

I thrive on the thrill of
getting that perfect video.
Clean, high-quality video is paramount.
I ensure every video has a purpose and is ready to be shared, reused, and celebrated across all platforms

TIK TOK

View my Tik Tok

I don’t just use TikTok , I love it.

I understand TikTok’s authentic, fast-paced tone and keep up with trend (helped by an embarrassingly high screen time).

It’s the most fun platform to create for, and at the same time one of the most powerful tools for building a presence personally and professionally.

Tackling the algorithm? That’s my idea of fun.

✔ Confident using editing platforms to create engaging short-form content
✔ Skilled at sourcing and editing with trending sounds
✔ Always ahead of trends and platform updates

I get the Shot!

Shot on a Canon 5D Mark III
because strong branding will always rely on sharp, high-quality stills.

Social Media

Campaigns

Lost Dogs Home Blanket Drive x Holiday Inn Werribee
To support the Lost Dogs Home, I developed and launched a blanket drive campaign that encouraged the community to donate winter essentials. The campaign was strategically seeded through social media and infiltrated local community groups, spreading quickly and organically across the region. The response was overwhelming — a huge volume of donations poured in, with locals and visitors alike coming to the hotel to drop off blankets and see the brand-new property.

For a newly opened hotel, this was an invaluable awareness boost. Not only did the campaign build a strong sense of community connection, but it also delivered tangible engagement and foot traffic. While I’ve managed campaigns with much larger reach, this initiative stands out as especially memorable for the way it translated online engagement into real-world impact.

Work that I am Proud of:

Volunteer to assist theWerribee Rotary Social Media
Daffodil Day at Rialto Melbourne
Creating Content at Avalon Airshow
Daffodil Day at Rialto Melbourne
From concept to execution: activations
IHG Kids Critics Campaign
Melbourne Food and Wine Dinner at Rialto

FAQs about Sarah

Oh, have I ever! I understand the power of blogs to build brand consistency and boost SEO.

At Rialto, I produced engaging portal articles daily for the 6,500 employees, keeping communication simple and impactful.
I bring energy to my writing through smart topics and a witty tone, striking the right balance of clarity, creativity, and strategy in every piece of content.
It’s also never lost on me how powerful tone is in shaping a brand’s voice.
You bet! I love making SEO feel effortless. Whether it’s blogs, websites, social captions or video descriptions, I know how to sneak in the keywords and structure, so content stays authentic, gets discovered, and keeps performing long after it’s posted.
Yes, yes and yes! I have my own home recording set-up, which makes it easy to produce voice overs and pieces to camera. Thanks to my background and love of journalism (just not the sad stories), I am very comfortable speaking on camera and enjoy bringing messages to life in a natural, engaging way - which is a must for brands in the current online environment
One of my career highlights so far was becoming the face of Daffodil Day at Rialto. I personally cut over 10,000 flowers that filled the Rialto Piazza. It was such a special experience to see the space transformed and to be part of something so meaningful. Another standout moment was driving Lorna Jane herself during her book tour, which gave me a front-row seat to the energy and passion behind her brand
To put it simply, I’m an all-rounder!
I think big picture, create with impact, and connect with people in ways that spark real change.
If I don’t know something, I dive in and learn. I bring passion, curiosity, and genuine care to everything I do.
Content Creation and Communication is my superpower it can shift attitudes, inspire action, and drive meaningful work, and I’m here to make that happen.